Plan B is a consulting team working with law, taxes, and finance for businesses. It was important for the project to maintain a sense of seriousness and reliability while moving away from the cold, outdated visual language typical of the industry.

We developed the digital identity and website, rethinking the brand’s visual image and introducing a bold, contemporary design with elements of generative AI content. Generative visuals made the communication more expressive and memorable without compromising trust. In addition, we created a presentation system across all service areas, enabling the team to clearly and consistently communicate their expertise.