Sorry Not Sorry is a contemporary pizza brand that deliberately breaks familiar patterns. Instead of “proper” food imagery, it embraces a bold character, vibrant colors, and a visual language built around pleasure without guilt. It was important for the brand to speak to its audience emotionally and honestly, turning pizza from just a product into an anti-stress ritual.

In collaboration with branding agency Depot, we created the digital design and website where photography, generative visuals, and 3D animation work as a single system. Bright imagery, daring color combinations, and dynamic motion create a sense of breaking the rules and amplify the brand’s vibe. The website became a natural extension of the identity and a space where the character of Sorry Not Sorry fully comes to life.